Desi Agent

Yourwebsite is the hub of youronline business;it is the virtual representationof yourcompanywhetheryourcompanyexistsphysicallyor not.When you are doingbusinessonline,peoplecannot see you physicallylikehow theycould if theywere dealing with an offline company. Hence,peopledo judgeyou by yourcovers. Thisis wherea gooddesign comesin.

Imagineif you are runningan offline company. Wouldyou allow yoursalespersons to be dressed in shabby or casual clothes when theyare dealing with yourcustomers? By making yourstaff wear professionally;, you are telling yourcustomersthatyou do care aboutquality.Thisworks simply becausefirst impressions matter.

Similarly,the samecase is with yourwebsite.If yourwebsite is put togethershabbily and looks likea 5 minute “quick fix”, you are literally shouting to yourvisitors thatyou are not professionaland you do not care for quality.

On the opposite, if you havea totally professionallooking website layout, you are giving yourvisitors the perception thatyou havegiven meticulous attentionto every detail and you care aboutprofessionalism;. You are organised,focusedand you reallymean business.

On the other hand,you shouldalsohaveanythingrelatedto yourcompanywelldesigned. Frombusinesscards to letterheads to promotionalbrochures,every little bit matters. Thisis becauseas you grow yourbusiness, these items becomethe face of yourbusiness. Onceagain,thinkof the “salesperson dressed shabbily” anology, and you will get my point.

Whatyou reallywantto do in orderto get the mostout of everythingis to split test the mostimportantpartsof yoursite.Google has a free toolcalled WebsiteOptimizer.Thiswill not only revealstuffaboutyourusability,but it’llalsoincrease yourbusinessbecauseyou’refine tuning things to yourcustomer.